The Zafin whitepaper highlights how mid-sized and regional banks can drive growth by adopting tiered personalization strategies to compete with large banks and fintech disruptors. Facing a fierce battle for customer loyalty and profitability, these banks must act quickly to enhance tailored experiences. Despite limited technology budgets compared to larger competitors, mid-sized banks can leverage scalable, cost-effective solutions to implement personalization effectively. Zafin emphasizes that embracing customer-centric innovation is essential for these banks to defend market share and thrive in today’s competitive banking landscape.

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