This white paper from Onyx CenterSource emphasizes how strategic partnerships are essential for hotel recovery and growth post-COVID. It outlines benefits like accessing diverse expertise, reducing operational costs, expanding global reach, and enhancing guest trust. Examples include Marriott–Alibaba, Accor–Ennismore, and Hilton’s CleanStay with Lysol. Other cases show partnerships supporting staff retention and sustainability. The paper advises selecting partners aligned with business goals, using metrics to evaluate success, and preparing for evolving guest expectations through flexible, mutually beneficial collaboration.

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