Companies moving customer-facing web services to public clouds like AWS or GCP benefit from scalability and access to modern technologies but face unpredictable cloud costs. Splunk's whitepaper outlines practical strategies to reduce expenses, including using reserved instances, densifying workloads, tuning autoscaling, and refactoring applications. Implementing these techniques helps organizations optimize cloud spending, improve service reliability and performance, and enable teams to do more with less, ultimately benefiting both customers and engineers.

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