This whitepaper explains how Stibo Systems and Microsoft Azure help organizations unlock trusted, actionable data through Master Data Management (MDM). It addresses rising challenges in data volume, sustainability demands, and AI adoption. MDM unifies fragmented data into a single, accurate source, enabling better decisions, traceability, and AI readiness. The partnership enhances security, scalability, and compliance via Azure’s cloud infrastructure. Case studies show faster standardization, eCommerce growth, and personalized customer journeys. Together, the platforms deliver transparent, future-ready data ecosystems.

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