In asset, facility, and property management, leveraging Customer eXperience (CX) technologies like AI, chatbots, and digital twins is transformative. AI enables personalized investment advice by analyzing clients' financial goals and risk profiles. Chatbots, enhanced by technologies similar to ChatGPT, quickly address queries, freeing advisors for complex issues. Digital twins simulate physical assets for performance optimization. These technologies not only improve customer interaction but also automate and streamline operations, enhancing efficiency and customer satisfaction. PwC outlines a shift towards these innovations for strategic decision-making and superior service delivery.

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