This paper outlines how modern CFOs must evolve amid ongoing uncertainty and rapid change. Quoting *Fast Company*, it distinguishes between short-term uncertainty, which can foster growth, and long-term uncertainty, which demands a new way of leading. In response, the most relevant CFOs today focus on **awareness**, **business building**, and **transformation**. They stay informed on technologies and operations, actively drive firm-wide innovation and growth, and lead major transformations ahead of competitors. These CFOs build agile teams, scale systems rapidly, leverage granular and unconventional data, and shift finance's role from processing to strategic value creation.

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