Key Business Advantages of Alleviating the Identity Burden Your teams are tasked with enabling world-class digital experiences that disrupt your industry or differentiate your business from its competition. However, this charter is becoming increasingly difficult as customer experience (CX) environments get more and more complex. Companies launch apps, acquire brands, expand to additional countries, and support more diverse devices and user types every day, although few are equipped to secure this complexity without introducing friction for their customers. Although 86% of organizations expect the user experience (UX) to be their main competitive differentiator by 2021, only 40% currently have a customer identity initiative in place. 1 The virtual “front door” to your business, iden

Join for free to read