This white paper shows that small and mid-sized distributors can compete online by using an affordable B2B-focused eCommerce platform like Unilog’s CIMM2. It explains how CIMM2 supports complex needs such as ERP integration, customer-specific pricing, punchout, mobile access, and rich product data. It also emphasizes that enriched content—detailed descriptions, specs, images, videos, and strong taxonomy—is essential for attracting buyers and improving search visibility. With the right platform and stronger product content, distributors can deliver a superior customer experience and grow online sales.

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