Rocket Software’s whitepaper, "The Value of a Modern UX," emphasizes that user experience (UX) is a critical driver of business success, impacting customer satisfaction, brand loyalty, and revenue growth. Modernizing UX goes beyond visual updates—it transforms how users interact with products and services, enhancing organizational performance and competitive advantage. The paper outlines best practices for UX modernization, highlighting how a refreshed, intuitive design can reduce risk, increase adoption, and fuel innovation, making UX a powerful strategic asset for sustainable business growth in today’s digital economy.

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