The brief explains that modern identity and access management (IAM) is no longer just infrastructure but a strategic driver for security, productivity, and growth. It highlights how seamless user experiences reduce friction, strengthen security, and lower costs. Poor UX leads to lost productivity, high support volumes, and user abandonment. Ping Identity customers report major gains, including 60% fewer support tickets, $5 million in fraud savings, and $20 million in revenue uplift from reduced cart abandonment. By aligning IAM with business outcomes, organizations can transform identity from a security function into a core innovation and growth enabler.

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