The SymphonyAI Media white paper explores how content owners can monetize OTT video, a market projected to grow from $280B in 2022 to $427B by 2026. Monetization models include licensing, direct-to-consumer (SVOD, AVOD, TVOD, PVOD), and hybrid approaches. Challenges include valuing assets, negotiating agreements, managing distributor compliance, and handling complex revenue shares across multiple platforms. Best practices involve accurate content valuation, data normalization, workflow automation, compliance tracking, and secure contract management. SymphonyAI’s Revedia platform centralizes agreements, subscriber, and financial data to improve revenue performance and transparency.

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