Organizations are rapidly adopting gen AI, with 78% using AI in at least one function. Large firms are redesigning workflows, elevating governance, and mitigating risks like IP and cybersecurity. CEO involvement and a clear AI adoption roadmap drive the strongest impact. While most companies see cost and revenue gains in specific business units, enterprise-wide EBIT gains remain rare. AI is reshaping talent needs—data scientists, ML engineers, and ethics roles are in demand—and reskilling is rising. Gen AI use is highest in IT, marketing, and service ops, with C-suite usage leading adoption.

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