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The Role of Digital Asset Management in Modern Enterprises

The Role of Digital Asset Management in Modern Enterprises

HCLTech
Pages 12 Pages

HCLTech’s paper explains how digital asset management (DAM) transforms content operations by centralizing storage, governance, and distribution. It covers AI-enabled tagging, metadata management, and version control. The document emphasizes scalability and collaboration benefits across marketing and creative workflows. A modern DAM strategy enhances brand consistency, accelerates time-to-market, and improves ROI through unified digital ecosystems.

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