Leveraging FIFA World Cup 2022's hype, digital printing technologies like Kornit's Atlas MAX POLY offer unprecedented opportunities for the athleisure trend, enabling manufacturers to quickly adapt to the rapidly changing demands of sports fan apparel. Traditional printing methods struggle with polyester due to cost, speed, and scalability limitations. Kornit's solution supports on-demand printing, allowing for customization and fast response to market trends with a cost-effective, efficient process. It supports high-quality, durable prints in vibrant colors and even 3D textures, meeting the needs of designers, brands, and consumers seeking agility and customization in sports apparel. This approach sets a sustainable model for future e-commerce and athleisure trends.

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