This IDC white paper, sponsored by Salesforce and AWS, explores how organizations can accelerate digital transformation by combining CRM, AI, and cloud capabilities. It highlights how businesses across industries are adopting data-driven strategies to improve customer experiences, streamline operations, and drive innovation. The report stresses the importance of agility, scalability, and trust, particularly in leveraging AI responsibly and managing data securely. By aligning Salesforce and AWS solutions, enterprises can build resilient digital ecosystems that deliver measurable value, strengthen competitiveness, and adapt quickly to changing market demands.

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