This white paper discusses how IT and marketing teams must collaborate to drive customer experience (CX) innovation. IT leaders, particularly CIOs, play a crucial role in orchestrating the technology and data that enable personalized CX. The paper emphasizes the importance of integrating IT early in the CX strategy, leveraging AI and cloud solutions, and fostering cross-departmental collaboration to create exceptional customer journeys, enhance brand loyalty, and achieve business growth. Key case studies include Innovasport, LK Bennett, Maui Jim, Covetrus, and Moen, highlighting the successful implementation of tech-driven CX strategies.

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