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The Evolution of Target List Quality Over Time

The Evolution of Target List Quality Over Time

IQVIA
Pages 9 Pages

Analyzes how prescriber target lists change over time due to new entrants, inactivity, and shifting importance. A four-year Belgian study showed churn even among high-value physicians, with 20–30% of initial top prescribers losing relevance and new high-potential physicians emerging. The pandemic did not accelerate shifts but underscored the need for dynamic updates. Highlights specialty-level variations, with oncology showing concentrated changes. Concludes that static lists waste resources and miss opportunities, making ongoing refinement essential.

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