This IDC whitepaper, sponsored by Apple, stresses the business imperative of securing endpoints. Over 50% of enterprises faced ransomware disruptions in the past year, with endpoints as the main entry point. Hybrid work has intensified risks, driving adoption of zero trust, device attestation, and strong authentication. IT leaders rank security as the top factor when choosing computer vendors, above performance or price. Advances in built-in security, encryption, biometrics, and passkeys reduce trade-offs between protection and productivity. Macs are highlighted for silicon-level security, integrated encryption, and simplified management.

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