BCG and Google’s study of 2,000 marketers reveals AI leaders achieve 60% higher revenue growth by integrating AI across workflows. Six key actions drive success: unified customer data, accelerated testing, dynamic budget allocation, real-time audience targeting, AI-driven creative processes, and cross-functional advocacy. The maturity path moves from building AI foundations to scaling top use cases, leading with real-time personalization, and ultimately creating a marketer–AI flywheel for predictive, automated, and personalized campaigns, unlocking efficiency and faster adaptation to market trends.

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