This document highlights the importance of project management in enabling agencies to effectively balance project delivery, employee productivity, client satisfaction, and business growth. It acknowledges the increasing complexity faced by agencies due to evolving client requests, tighter timelines, technological disruptions, and changes in talent sourcing. Without updated project management approaches, agencies risk being perpetually stuck in crisis mode. However, the text also offers a more optimistic perspective by presenting insights gathered from successful agencies, outlining common strategies and processes they employ to ensure client satisfaction, employee engagement, and project profitability.

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