Telecommunication companies face pressure to adopt digital-first strategies to compete with tech giants and capitalize on digital opportunities. A robust 3D API strategy is essential, combining customer empowerment, partnership enablement, and network exposure. This integrated approach allows for efficient, reusable, and scalable APIs, reducing development costs and enhancing revenue. Customer-facing APIs optimize service support and billing, while B2B APIs streamline partnerships by shortening onboarding times and automating service management. Network-as-a-Service (NaaS) APIs boost collaboration with IoT providers and developers, accelerating innovation and revenue growth.

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