White Paper
State of Play: Exploring Generative AI‘s Transformative Effects on the Media & Entertainment Industry
State of Play: Exploring Generative AI‘s Transformative Effects on the Media & Entertainment Industry
Generative AI (Gen AI) is transforming the media and entertainment industry by enhancing content creation, personalization, and marketing across sectors like broadcasting, music, and publishing. While adoption varies, companies are using Gen AI for automation, interactive storytelling, and personalized experiences. Challenges include ethical concerns, regulatory compliance, and balancing efficiency with creativity.