The ILC Longevity White Paper highlights the significant spending power of older consumers, particularly those aged 55 and over, who hold 25 times the assets of younger age groups. However, many businesses fail to cater to their needs, leading to missed opportunities worth over half a trillion pounds by 2040. Improving accessibility in both physical and online retail environments could boost GDP by 2% annually. Retailers are urged to support sustainable and healthy consumption as older consumers are spending more on alcohol and tobacco while seeking accessible shopping solutions.

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