Leading brands like Slack, Air Canada, and Allergan use Snowflake’s Marketing Data Cloud to unify data, boost ROI, and personalize experiences. With rising data volumes, privacy rules, and AI disruption, marketers face complexity and fragmentation. Snowflake enables a 360-degree customer view, real-time analytics, and secure collaboration. Companies achieved results like Air Canada cutting campaign analysis from weeks to hours, Allergan driving \$1B in sales with personalized offers, and OpenTable halving martech spend. By centralizing data, teams improve targeting, compliance, and customer engagement while reducing costs and accelerating innovation.

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