Despite the recent overall economic downturn, the cosmetic surgery industry has continued its expansion over the past several years.1 While some expected the pandemic to slow industry growth, the combination of more disposable income and more video platform time increased interest in cosmetic surgery. Coupled with the strong rise in patients under 45, a generation based on sharing on social media and with fewer taboos about talking openly about their procedures and experiences, we are seeing a wave of new patients coming into practices.

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