The Translink white paper outlines how SaaS entrepreneurs can prepare their companies for sale by aligning personal goals with strategic needs, monitoring key KPIs, and structuring an effective sales process. It emphasizes the importance of the Rule of 40 (ARR growth plus EBITDA margin), customer retention, churn, LTV/CAC, and market size as core valuation drivers. Investors increasingly favor companies meeting stricter benchmarks like the Rule of 60, reflecting strong growth and profitability. Beyond metrics, buyers assess management quality, compliance, cybersecurity, and technology foundations. A well-run process—covering preparation, investor dialogue, and negotiations—maximizes valuation and ensures alignment with long-term goals.

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