The white paper on cross-border commerce by InternetRetailing and Worldline emphasizes that online shopping, accelerated by the pandemic, has made cross-border commerce essential for growth. Retailers must focus on localizing payment options, optimizing logistics, and tailoring product offerings for target markets. Social commerce, live streaming, and influencer marketing are identified as drivers for global visibility. Data-driven strategies can pinpoint promising markets, and collaborations with established local partners help manage regional nuances. Emerging markets like Brazil are viewed as growth opportunities requiring flexibility and a localized approach.

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