The Gurobi white paper explains how prescriptive analytics—especially mathematical optimization—empowers organizations to make optimal, automated decisions. It contrasts this with descriptive, diagnostic, and predictive analytics, which focus on understanding and forecasting. Through real-world cases from the FCC, Air France, Swissport, and Vodafone, it shows how Gurobi’s optimization tools streamline scheduling, planning, and operations at scale. Benefits include reduced costs, improved efficiency, and better decision-making under constraints, making prescriptive analytics the “master key” to solving complex business problems.

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