Pharmaceutical companies face challenges in effective sales reporting due to declining access to physicians and inefficient reporting systems. Key issues include misaligned mindsets between sales and development teams, lack of understanding of user needs, slow and inflexible platforms, and poor customization. KMK Consulting suggests adopting an agile approach, focusing on user needs, and ensuring timely data access. Successful reporting tools must be flexible, simple, and able to integrate various data sources, allowing sales reps to prepare effectively for calls and drive revenue growth.

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