Gaining and sustaining executive support is critical for the success of a security awareness training (SAT) program. Without it, programs lack funding, priority, and influence. To secure buy-in, practitioners must craft a compelling narrative that clearly connects SAT to business outcomes, regulatory compliance, and organizational risk reduction. Framing goals using SMART or OKR frameworks strengthens credibility, while linking efforts to executive interests enhances relevance. Continuous communication, data storytelling, and demonstrated progress help maintain long-term engagement. SAT is a culture-building, long-term commitment that requires executive champions to succeed.

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