Introduction We are on the cusp of a transportation revolution. Led by a move away from personally-owned vehicles, and an influx of new mobility providers, the transit industry as a whole is shifting towards an integrated, single mobility service. Rideshare giants like Uber, Lyft and ZipCar have already forced us to change how we think about transportation and caused longstanding transportation providers—such as taxi companies—to reconsider their business models in order to stay competitive.

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