Imperva analyzed 100 major data breaches and found rising attack frequency, with personal data (PII) as the top target. Key breach causes include unsecured databases, social engineering, and misconfigured cloud systems. Insider threats are increasingly dangerous. Organizations often struggle with fragmented security tools and lack full data visibility. Recommendations include adopting Zero Trust models, prioritizing PII protection, focusing on data-centric security, using multi-factor authentication, and addressing insider risks. Continuous discovery, classification, and monitoring of sensitive data are critical to mitigate evolving threats and sophisticated attackers.

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