CSPs have long aimed to monetize customer and network data beyond core services but faced challenges like privacy laws and failed ventures. Now, cloud platforms and data clean rooms enable secure, privacy-compliant sharing that unlocks new revenue opportunities. Successful strategies include viewing data as a product, assigning commercial responsibility to data leaders, breaking silos, and collaborating with partners. Use cases span advertising, credit scoring, and retail insights. Data marketplaces and clean rooms help CSPs sell data safely and efficiently, positioning them to grow profits by tapping into their vast data assets.

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