MAR 2023 Paul Verna Presented by The Ad Industry Gets Serious About Cookie-Free Diets ID Resolution H1 2023 Spending on identity resolution will reach $10 billion in the US this year, just one indicator of the monumental challenge in reconciling ID conflicts. This eMarketer report provides insights into rising costs, the role of data clean rooms in ID matching, the future of IP addresses, and four best practices for navigating the fluid ID landscape.Copyright © 2023, Insider Intelligence Inc. All rights reserved. Page 2 Presented by ID Resolution H1 2023: The Ad Industry Gets Serious About Cookie- Free Diets ID resolution—identifying individual users across digital touchpoints— is critical for marketing success. But the deprecation of legacy identifiers will continue, and the ad indu

Join for free to read