Nearly half of financial services organizations have fully integrated fintech into their strategy, expecting it to boost revenue growth. The success of digital transformation hinges on handling personal data responsibly, considering privacy and ethics. Despite the rush to adopt technology, many face challenges, notably in managing data privacy alongside regulatory changes and the complexity of data architecture. To thrive, firms must adopt a strategic approach to data privacy, ensuring compliance and ethics are central to enhancing customer relationships and innovation. Seven key actions are recommended to achieve this, emphasizing the importance of a holistic personal data strategy for digital transformation success.

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