This guide explores how AI can revolutionize the creation of a marketing strategy by assisting with essential steps like conducting a SWOT analysis, defining objectives, and understanding target markets. AI tools like ChatGPT can enhance these processes by analyzing data, generating insights, and refining strategies. The guide emphasizes that while AI is a powerful aid, human expertise remains crucial. The workbook provided helps marketers document and implement strategies, ensuring cohesive communication and consistent execution across teams. This approach aims to elevate marketing efforts through AI's analytical and strategic capabilities.

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