This whitepaper explains how continuous testing, embedded across every SDLC activity, enables “fail fast” quality by catching defects earlier, shortening feedback loops, and improving speed, cost, and ROI as teams adopt continuous delivery and DevOps practices. It outlines key enablers such as shift-left collaboration, building testability into applications, maintaining environment parity, and using a layered testing pyramid that emphasizes more testing earlier (unit, component, API/system integration) before UI and UAT. It then covers implementation needs, including moving from a testing “center of excellence” to a “center of enablement,” improving requirements clarity, and adopting test automation frameworks while addressing common obstacles like tool selection, test data management, reu

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