Lighthouse’s Enhanced Demand Metric within Rate Insight significantly improves hotel revenue forecasting by delivering highly accurate, real-time demand predictions aligned closely with final On-the-Books (OTB) data. It analyzes dynamic pricing patterns across various hotel categories and incorporates long-term seasonal trends alongside short-term demand shifts, enabling revenue managers to anticipate market changes up to 60 days in advance with 87% accuracy. When combined with Market Insight’s forward-looking search data, forecasting precision extends to 365 days, boosting occupancy by 4.7% and RevPAR by 2.3%, empowering hotels to optimize pricing and maximize revenue strategically.

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