This white paper explores how distributors can boost inventory performance by blending human expertise with AI through Sales, Marketing & Operations Planning (SMOP). SMOP enhances traditional S&OP by integrating marketing insights for better demand forecasting and agility. AI supports real-time data analysis and pattern recognition, while human judgment ensures strategic decision-making. Key technologies include ERP, WMS, and forecasting tools. Success depends on cross-functional collaboration, clear roles, continuous training, and process optimization. Together, AI and human intelligence enable smarter, more responsive inventory management​.

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