Pharma companies face rising inquiry volumes and resource constraints, making medical information (MI) delivery more complex. AI offers a solution by automating repetitive tasks, supporting multilingual inquiries, and enabling 24/7 conversational models while ensuring human oversight for accuracy and compliance. The EU AI Act underscores the need for high-risk MI systems to remain ethical and safe. AI-human hybrid models improve efficiency, reduce burnout, and provide scalable, personalized responses. Real-world applications show gains in inquiry handling, compliance automation, and real-time analytics. IQVIA’s award-winning AI-enabled MI solutions demonstrate how innovation enhances engagement and sustainability.

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