Building a synthetic monitoring practice shifts website performance management from reactive to proactive. Splunk emphasizes that simply being “up” isn’t enough—slow or unresponsive pages harm user experience and drive abandonment. Synthetic monitoring simulates user interactions to continuously measure site responsiveness, availability, and functionality before real users are impacted. This approach helps organizations detect performance issues early, meet service level agreements, and ensure a seamless, delightful user experience, ultimately improving customer satisfaction and business outcomes.

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