This white paper presents Splunk’s executive outlook on how AI, resilience, and regulation will shape enterprise strategy in 2024. It predicts that AI will deliver incremental productivity gains in the near term, with transformative business impact emerging over the next 12–24 months. Digital resilience is positioned as non-negotiable, driven by increasing government mandates and stricter regulatory oversight. The paper highlights expanding C-suite responsibilities, with CISOs, CIOs, CTOs, CFOs, and CLOs playing more strategic roles in cybersecurity and risk communication. It also forecasts greater tool consolidation to reduce complexity and costs, along with sustainability becoming embedded into core IT operations rather than treated as a standalone initiative.

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