Black Americans are digital trendsetters, avid audio consumers, and loyal sports fans, driving media engagement and cultural influence. With ~$2.1T in projected buying power by 2026, they expect brands to reflect their values—67% will switch brands over misaligned causes. They over-index on mobile and social media use, love podcasts and radio for authentic voices, and support brands tied to their favorite sports. Inclusion, cultural nuance, and data-driven insights are key to building trust and loyalty. Brands that connect meaningfully across platforms stand to win big.

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