This white paper introduces the TAMAM framework—Target, Audience, Message, Actions, Measures—to help organizations foster a resilient cybersecurity culture. It addresses the shortcomings of traditional awareness training by emphasizing behavior change through segmentation, microlearning, gamification, real-time simulations, and measurable KPIs. The guide encourages leadership buy-in, continuous communication, and safe reporting environments to empower employees as active defenders against evolving cyber threats.

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