Virtusa has helped businesses elevate their customer data strategy by modernizing data infrastructure, enabling scalable, AI-driven personalization at scale. They focus on consolidating and governing customer data to create actionable insights that fuel marketing, sales, and service improvements. By establishing global data offices and leveraging generative AI, Virtusa enables clients to reduce operational costs, accelerate data transformation, and enhance customer experience through predictive analytics and real-time decision-making, resulting in increased revenue, retention, and personalized customer interactions.

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