Digital twins are transforming retail by creating virtual replicas of stores, products, and supply chains using real-time data. This enables predictive maintenance, inventory planning, customer journey simulation, and supply chain optimization. Retailers like Amazon and GUESS use digital twins to personalize experiences, reduce costs, and increase efficiency. Benefits include better decision-making, remote store management, improved customer service, and the ability to test strategies before implementation—making digital twins a cornerstone of the future retail landscape.

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