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DIGITAL ADOPTION LANDSCAPE

DIGITAL ADOPTION LANDSCAPE

IQVIA
Pages 17 Pages

Social distancing accelerated digital engagement among Egyptian health‑care professionals (HCPs). Phone calls, WhatsApp and emails became top engagement channels, but interactions shifted from daily to weekly or monthly and HCPs prefer sessions under 15 minutes. Webinars and speaker programmes remain popular for group engagement; many HCPs find digital content useful but emphasise tailored, channel‑specific messaging. Local companies need targeted strategies to drive prescription impact and should personalise content based on HCP preferences and behaviour.

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