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Deepfakes: Envisioning Prospects & Perils

Deepfakes: Envisioning Prospects & Perils

Deepfakes leverage GANs to generate hyper-realistic fake media. While posing threats like misinformation, political manipulation, identity theft, and non-consensual content, they also offer positive applications in advertising, media localization, e-learning, AR/VR, and entertainment. Deepfakes can automate repetitive creative tasks and enhance user experiences. The Socio-Legal-Technical (SLT) framework—raising awareness, enforcing regulations, and leveraging AI detection—offers a holistic defense. Proper governance and ethical adoption can harness deepfakes’ creative potential while minimizing harm, shaping a balanced technological future.

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