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Deepening the database.

Deepening the database.

Adobe
Pages 12 Pages

The document emphasizes data-driven personalization's importance in TME industries. Failing to meet customer expectations can lead to high churn rates. Hyper-personalization can boost revenue and satisfaction. Effective use of first-party data is crucial, as shown by SKY UK and Telia Denmark case studies. A subscription-based model facilitates valuable data collection. Prioritizing quality over quantity in data collection and leveraging centralized platforms are key.

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