Upstream energy’s digital transformation hinges on robust data management to boost agility, safety, and efficiency. IDC’s survey of 100 executives found top priorities include data centralization (60%), consistency (52%), integration (51%), quality (47%), and governance (44%). “Data Thrivers” leveraging master data management enjoy higher trust, visibility, and AI/ML adoption, driving competitive advantage. Success demands modern architectures, automation, cloud adoption, and a culture of data stewardship—embedding intelligence across operations to meet business and environmental goals.

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